With Sassy Mama already running for 4 years, they have a large amount of content in their database and potential to better the marketing opportunities. The objective of this project was to revamp the entire of Hong Kong, Singapore and Dubai’s site with their updated brand guidelines, balance a good user experience with sufficient Call to Actions (CTAs), while maintaining the years worth of archived database and its previous structure. All this was to be done to optimize both computer and mobile viewing.
We first gave them a report of our review and recommendations on their old site. This helped both Sassy Mama and our team to fully understand their goals and how we can help. And as requested, we delivered a sophisticated and chic-looking site that merges well with both old and new materials. The revamped site has content and advertisements strategically displayed for readers to easily see information without being overwhelmed. It was also important that we ensured the navigation of the mobile version is as responsive with the limited screen area it has. Ultimately, the Sassy Mama team gave amazing feedback and shared the excitement as it was launched.